“Tangent Graphic has been appointed by the Commonwealth Games following their hunt for a creative design agency. The tender will see Tangent now handle creative design services, online and offline application and the development and application of creative guidelines over time and across disciplines and channels, as originally advertised.
A spokesperson for the Commonwealth Games confirmed that the shortlist of companies for the contract also included 999, O Street, D8 and McCann Erickson. However, McCann Erickson declined to pitch.
They also confirmed that the main work for Tangent, alongside several other programmes, was the design of the 2014 Pictograms, used to represent each of the sports featured in the Games.
Glasgow-based Marque created the original designs for the Glasgow Games.”
Article taken from The Drum
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